{
 "schema": 1,
 "generated": "2026-11-14T06:54:08Z",
 "source": "The Good Coil signature programs",
 "plans": [
  {
   "id": "PRG-001",
   "slug": "edge-growth-plan",
   "version": "1",
   "name": "Edge Growth Plan",
   "tagline": "Protect the hairline.",
   "focus_area": "Scalp + hairline care",
   "duration_weeks": 8,
   "pillars": [
    "Hairline protection",
    "Scalp hygiene",
    "Targeted serum cadence",
    "Friction reduction"
   ],
   "objective": "Create a consistent hairline-care protocol that reduces traction and friction, supports scalp hygiene, conditions fragile hair around the edges, and documents changes over time.",
   "assessment": [
    "Hairline condition (fullness, short hairs, sparse areas)",
    "Temples (left & right separately)",
    "Breakage (short broken vs. shed hairs)",
    "Scalp (flaking, itching, redness, tenderness)",
    "Styling history (braids, wigs, ponytails, slick styles)",
    "Friction sources (bonnets, scarves, headbands, pillowcases)",
    "Current products",
    "Baseline photos (front, left temple, right temple)"
   ],
   "track": [
    "Reduced exposure to tight hairstyles",
    "Consistent serum use",
    "Less hairline tenderness/irritation",
    "Reduced avoidable breakage",
    "Improved hairline manageability",
    "Comparable photographic documentation"
   ],
   "wash_every_days": 7,
   "steps": [
    {
     "order": 1,
     "name": "Scalp cleanse",
     "when": {
      "type": "every_n_days",
      "days": 7
     },
     "wash_day_role": "cleanse",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 2,
     "name": "Hairline conditioning",
     "when": {
      "type": "every_wash"
     },
     "wash_day_role": "condition",
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Condition the fragile hair around the edges"
    },
    {
     "order": 3,
     "name": "Targeted scalp serum",
     "when": {
      "type": "daily"
     },
     "wash_day_role": null,
     "property": "scalp active",
     "condition": "Or as the product label directs",
     "products": [],
     "notes": null
    },
    {
     "order": 4,
     "name": "Low-tension styling",
     "when": {
      "type": "daily"
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Avoid tight braids,  ponytails and slick styles"
    },
    {
     "order": 5,
     "name": "Friction protection",
     "when": {
      "type": "nightly"
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Satin or silk bonnet,  scarf or pillowcase"
    },
    {
     "order": 6,
     "name": "Progress photos",
     "when": {
      "type": "weeks",
      "weeks": [
       0,
       4,
       8
      ]
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Front,  left temple,  right temple"
    },
    {
     "order": 7,
     "name": "Check-in",
     "when": {
      "type": "every_n_days",
      "days": 14
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Tenderness,  breakage,  manageability"
    }
   ],
   "cadence_summary": "Scalp cleansing: Once weekly; Targeted scalp serum: Daily or product-directed; Hairline conditioning: Every wash; Low-tension styling: Daily; Friction protection: Every night; Progress monitoring: Every 2 weeks (photos at baseline, Week 4, Week 8).",
   "promise": "A more consistent, protective hairline-care routine and a better record of changes.",
   "guardrail": "Seek a dermatologist if there are smooth/shiny bald areas, progressive recession, loss of follicular openings, pain, inflammation, or patchy shedding.",
   "url": "https://library.thegoodcoil.com/plans/edge-growth-plan/"
  },
  {
   "id": "PRG-002",
   "slug": "mega-growth-retention",
   "version": "1",
   "name": "Mega Growth & Retention",
   "tagline": "Support growth. Maximize retention.",
   "focus_area": "Growth support + length retention",
   "duration_weeks": 8,
   "pillars": [
    "Growth support (scalp cleansing, targeted serum, scalp inspection)",
    "Length retention (hydration, conditioning, lipids/ceramides, protein, bond care, low-manipulation)"
   ],
   "objective": "Support consistent scalp care while improving the condition and protection of the hair fiber so that more of the hair's naturally produced length can be retained.",
   "assessment": [
    "Current length (front, sides, crown, back)",
    "Hair density (low, medium, high)",
    "Strand characteristics (fine, medium, coarse)",
    "Scalp condition (oiliness, flakes, buildup, irritation)",
    "Breakage areas",
    "Ends condition (tangling, splitting, thin ends)",
    "Moisture & manageability",
    "Styling history",
    "Current regimen",
    "Standardized baseline photos & length measurement"
   ],
   "track": [
    "Comparable length photographs (Weeks 1, 4, 8)",
    "Scalp condition",
    "Breakage observations",
    "End condition",
    "Manageability",
    "Routine adherence",
    "Product tolerance"
   ],
   "wash_every_days": 7,
   "steps": [
    {
     "order": 1,
     "name": "Scalp cleanse",
     "when": {
      "type": "every_n_days",
      "days": 7
     },
     "wash_day_role": "cleanse",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 2,
     "name": "Rinse-out conditioner",
     "when": {
      "type": "every_wash"
     },
     "wash_day_role": "condition",
     "property": "humectant",
     "condition": null,
     "products": [],
     "notes": "Moisturizing"
    },
    {
     "order": 3,
     "name": "Leave-in",
     "when": {
      "type": "every_wash"
     },
     "wash_day_role": "leave-in",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 4,
     "name": "Deep condition with lipid/ceramide support",
     "when": {
      "type": "every_n_days",
      "days": 7
     },
     "wash_day_role": "condition",
     "property": "ceramides",
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 5,
     "name": "Targeted scalp serum",
     "when": {
      "type": "daily"
     },
     "wash_day_role": null,
     "property": "scalp active",
     "condition": "Or as the product label directs",
     "products": [],
     "notes": null
    },
    {
     "order": 6,
     "name": "Bond-supporting treatment",
     "when": {
      "type": "weeks",
      "weeks": [
       3,
       6
      ]
     },
     "wash_day_role": "treatment",
     "property": "bond repair",
     "condition": "Or Weeks 2 and 6 if the label says so",
     "products": [],
     "notes": null
    },
    {
     "order": 7,
     "name": "Protein checkpoint",
     "when": {
      "type": "weeks",
      "weeks": [
       4
      ]
     },
     "wash_day_role": "treatment",
     "property": "protein",
     "condition": "If the hair profile supports it",
     "products": [],
     "notes": null
    },
    {
     "order": 8,
     "name": "Overnight protection",
     "when": {
      "type": "nightly"
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 9,
     "name": "Length photos and measurement",
     "when": {
      "type": "weeks",
      "weeks": [
       0,
       4,
       8
      ]
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": "Front,  sides,  crown,  back"
    }
   ],
   "cadence_summary": "Scalp cleansing: Weekly; Targeted scalp serum: Daily or product-directed; Moisturizing conditioner & leave-in: Every wash; Deep conditioner & ceramide/lipid support: Weekly; Bond-supporting treatment: Weeks 3 & 6 (or Weeks 2 & 6 per label); Protein checkpoint: Week 4 (if hair profile supports it); Overnight protection: Nightly; Growth tracking & photos: Baseline, Week 4, Week 8.",
   "promise": "A structured approach to scalp care and length retention, not a guaranteed growth rate (scalp hair averages ~0.5 in/month). Cosmetic serum is not a substitute for clinically established medical hair-loss treatment.",
   "guardrail": "",
   "url": "https://library.thegoodcoil.com/plans/mega-growth-retention/"
  },
  {
   "id": "PRG-003",
   "slug": "deep-moisture-protein-balance",
   "version": "1",
   "name": "Deep Moisture & Protein Balance",
   "tagline": "Condition. Strengthen. Maintain.",
   "focus_area": "Hydration + conditioning + fiber support",
   "duration_weeks": 8,
   "pillars": [
    "Moisture & hydration",
    "Cuticle conditioning",
    "Biweekly lipid/ceramide support",
    "Scheduled protein checkpoints",
    "Damage-focused bond care"
   ],
   "objective": "Establish a deliberate conditioning strategy that improves softness, manageability, hydration, and hair-fiber resilience while incorporating appropriate protein and lipid treatments.",
   "assessment": [
    "Dryness timing (when hair begins feeling dry)",
    "Tangling hotspots",
    "Breakage zones",
    "Elasticity response to stretching (non-diagnostic)",
    "Strand characteristics (fine, medium, coarse)",
    "Porosity (self-assessed, noting limitations)",
    "Chemical/heat history (coloring, relaxing, bleaching, heat)",
    "Current products"
   ],
   "track": [
    "Dryness score (1–5)",
    "Tangling score (1–5)",
    "Breakage observations",
    "Manageability score (1–5)",
    "Product tolerance",
    "Deep-conditioning consistency",
    "Protein-treatment response",
    "Photographic comparison"
   ],
   "wash_every_days": 7,
   "steps": [
    {
     "order": 1,
     "name": "Gentle cleanse",
     "when": {
      "type": "every_n_days",
      "days": 7
     },
     "wash_day_role": "cleanse",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 2,
     "name": "Rinse-out conditioner",
     "when": {
      "type": "every_wash"
     },
     "wash_day_role": "condition",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 3,
     "name": "Leave-in",
     "when": {
      "type": "every_wash"
     },
     "wash_day_role": "leave-in",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 4,
     "name": "Deep condition",
     "when": {
      "type": "every_n_days",
      "days": 7
     },
     "wash_day_role": "condition",
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 5,
     "name": "Lipid/ceramide support",
     "when": {
      "type": "weeks",
      "weeks": [
       2,
       6
      ]
     },
     "wash_day_role": "treatment",
     "property": "ceramides",
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 6,
     "name": "Protein treatment checkpoint",
     "when": {
      "type": "weeks",
      "weeks": [
       3,
       7
      ]
     },
     "wash_day_role": "treatment",
     "property": "protein",
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 7,
     "name": "Bond-supporting treatment",
     "when": {
      "type": "weeks",
      "weeks": [
       5
      ]
     },
     "wash_day_role": "treatment",
     "property": "bond repair",
     "condition": "More often if severely damaged",
     "products": [],
     "notes": null
    },
    {
     "order": 8,
     "name": "Progress check (dryness / tangling / manageability 1-5)",
     "when": {
      "type": "every_n_days",
      "days": 14
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    },
    {
     "order": 9,
     "name": "Progress photos",
     "when": {
      "type": "weeks",
      "weeks": [
       0,
       4,
       8
      ]
     },
     "wash_day_role": null,
     "property": null,
     "condition": null,
     "products": [],
     "notes": null
    }
   ],
   "cadence_summary": "Gentle cleansing: Weekly; Rinse-out conditioner & leave-in: Every wash; Deep conditioning: Weekly; Lipid/ceramide support: Every 2 weeks (Weeks 2 & 6); Protein treatment checkpoints: Weeks 3 & 7; Bond-supporting treatment: Week 5 (more frequent if severely damaged); Progress assessment: Every 2 weeks (photos at baseline, Week 4, Week 8).",
   "promise": "A more deliberate and consistent conditioning regimen, with better insight into how hair responds to different treatments.",
   "guardrail": "Do not diagnose protein deficiency from feel alone; use practical observations (stiff vs. limp vs. coated) to adjust cosmetic care.",
   "url": "https://library.thegoodcoil.com/plans/deep-moisture-protein-balance/"
  }
 ]
}